What can Fair Trade companies learn from Apple?

First of all, fair trade is a very powerful concept - allow the producers of handmade goods to get a fair price for their products and allow them to lift themselves from poverty.

However, 200 years of industrial revolution has pretty much left the 4,000,000,000 people aside.

So the question is - what can be done to lift millions from poverty en masse (using the principles of industrial world)?

1. Build a powerful aggregation platform (like iTunes or Apps Store) that allows individual products to be promoted & sold worldwide.

2. Build a seamless customer experience 24x7.

3. Tell a story that people can identify with.

4. Ensure that the product works.