Thursday, August 4, 2011

What are Groupon, Living Social missing?

Groupon, Living Social and a bunch of daily deal companies have some flaws:

1. Limited brand building options for partners

2. Erosion of price point for partners

3. Almost no new capability boost for partners

4. Consumers have to spend money to buy the discount and then spend money to buy the product (sooner or later the credit card bill will catch up with the people)

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