What good is dreaming it, if you don't actually do it!

That is the tagline from an advertisement for Honda 2009/2010. The company created by Soichiro Honda in 1948, who after tinkering for many years started producing motorcycles and founded the company at age 42 to focus on making superb motors (the smooth sound, never hurts the ears).

Wieden + Kennedy, a London based agency produced this ad for Honda using the 1965 song "The Impossible Dream" written by Joe Darion & the original Music by Mitch Leigh.

The words of the song are like a charter for majamba:

Impossible Dream (The Quest)

To dream the impossible dream,

to fight the unbeatable foe,

to bear with unbearable sorrow,

to run where the brave dare not go.

To right the unrightable wrong,

to love pure and chaste from afar,

to try when your arms are too weary,

to reach the unreachable star.

This is my quest,

to follow that star --

no matter how hopeless,

no matter how far.

To fight for the right

without question or pause,

to be willing to march into hell for a

heavenly cause.

And I know if I'll only be true to this

glorious quest

that my heart will be peaceful and calm

when I'm laid to my rest.

And the world will be better for this,

that one man scorned and covered with scars

still strove with his last ounce of courage.

To reach the unreachable stars.