Friday, August 6, 2010

Business Model defined!

Last night at 2 o'clock, the business model of Majamba was finally refined. From a rough sketch to detailed definition on paper - 35 days! Which industry segment? Who is the customer? What is the proposition? What is different? This mountain has been very difficult to climb because this is the first time after 17 years that I was developing a business model outside the corporate/business school world. I missed the intensive debate in meet rooms and whiteboards (My son and I did go out and buy a whiteboard to brainstorm). I am grateful to my family for challenging the silly ideas and pushing me to refine it more by rejecting the silly ones (it was painful but had to be done); grateful to my IBEAR class with whom I am connected on Facebook (it helped me remember how it felt to be at B-school during one of the most challenging time in my life in 1997 - newly married and with a mountain of debt and no job in sight - and how we overcame that phase through support and discussion); thanks to all of you who endorsed me on Linkedin (you made me to continue to believe in myself); thanks to the folks who connected Blogger/Twitter or emailed me or called me on weekends or pushed me to go to lunch with them (you know who you are and to you I am very grateful). It's a very long journey and now the next step is to get the business plan ready!

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