From Curious Bystanders to Engaged Users: What did I learn for $20

The Journey

This week we completed our first product (Majamba Page) on the Majamba.Me Platform. And as planned we invested in a marketing campaign to launch this product. Yes, for the first time we invested $20 (Twenty US Dollars) in advertising. As you can see from the chart the traffic soared. Here are some major lessons:

1. Curious Bystanders vs. Engaged Users: We realized that there is a big difference between curious bystander (those who are interested in seeing how well we are doing or not) and engaged users (those who are interested in the utility of the site). We have to learn to engage the users by continuously improving the experience, enhancing the benefits and providing access anywhere (all devices).

2. Follow Your Path: We are now getting ready for building the VC Fund for Majamba. We now have the platform and the metrics. We need to get the financing sorted out for the next round. The next round will include recruiting good people. People who believe that there is more to life than just money; People who believe that a little start-up can indeed change the world; People who are good at what they do.

Now I finally get to use my super duper MBA!