Insight of the day!

You Rock!

I had my "eureka moment" today.

First, please allow me to present the context: Sometime ago, I read the Global Entrepreneurship Monitor report and a statistic stayed with me - the total number of entrepreneurs trying to start a business is around 300 Million. And according to analysis done by Mr. Moya Mason the figure may be as high as 472 Million entrepreneurs trying to start a business.

Now, today most of these entrepreneurs do not have Internet access and most are not in developed countries. But let us think about the one thing they all need. They need to tell their story. They need to promote themselves. They need to build an audience.

It is true that the cost of marketing has come down tremendously in the social media world, but it is NOT free. Buying space in traditional media is expensive. Journalists only cover a small cross-section based on their interests. And everything else from Google to Facebook is quite expensive (although the first campaign is generally very cheap and gives you a rush as you attract an audience but that rush soon fades away - please talk to the thousands of souls who have built mobile apps).

Here is the insight of the day - what if we could invest in supporting millions of entrepreneurs promote themselves! Help them get supporters! Give them a fighting chance to succeed. Please allow me to venture a guess here - this has got to be good. Helping entrepreneurs succeed! Making them feel like rock stars! Cheering them on! Helping them change the world!

Think about it - 400 Million Entrepreneurs - most will be going online for the FIRST time in the next few years! Exciting times!