We are doing this experiment with the launch of majamba.me, the network that rewards good. Instead of investing money in Advertising, we will be investing in social enterprises via majamba credits.
Quick Intro to majamba
You see, when you travel, you get rewards; when you shop you get rewards, so we thought why not create a social currency network that rewards good. The more good you do, the more credits you get. And with your credits you can decide to get fair trade gifts (that's the investment in social enterprises) or reward others who support you.
Expected Impact
Well, for every member who joins majamba.me, we will be able to empower one person who lives around the poverty line (http://majamba.blogspot.com/2011/09/100million-members-100million-people.html), so we are focussing on driving membership starting 2nd of October.
I will be happy to share the results of this experiment...
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